Maximizing Value from Tradeshows
Just “Showing Up” Doesn’t Make It
Does your trade show experience smack of scrambling to meet show deadlines, a lack of leads from the show and wondering why you every decided to go in the first place? Maximizing Value from Trade Shows helps you determine which shows to attend and gain maximum results from them.
Key Results from the Program:
Determine if You Should You Show Up: First we will get clear about “why” your company is considering participating in a trade show. Based on your objectives and the potential a show offers we will make a decision to attend or not.
Set Goals to Achieve Meaningful Results: If a “go” decision is made we will establish specific goals for leads, competitive information, key client meeting, participation in key panels, etc.
Establish Our “Game Plan”: Based upon your specific goals we will set our plan of action, develop timelines and assign responsibilities for Pre-Show, At the Show and Post-Show activities.
Turn Leads into Customers: We will establish a rapid response, closed loop follow-up to all leads produced at the show. Qualified leads will be immediately forwarded to the sales team.
Ensure Continual Improvement: No show experience is perfect. We will hold a “lessons learned” session after each show and used those lessons to improve our next show experience.